MEET THE MUSE
Hello. I'm Gail.
A creative director with strong corporate and consumer communications creative and writing skills, rooted in big agency executive experience. What else can I tell you in a second? I deliver under high pressure and against the odds, am known for left-field and on-point concepts and for being pedantic in crafting narratives. I enjoy mentoring next generation communicators and creatives and am gearing to become a Behavioural Scientist. I’m also passionate about life-telling memoirs, love a good doodle a day and have mad love for all things that start with the word “horse” or “cavalier”.
In one line
Creative direction from concepts to copywriting to art direction to long-form content.
Work Experience
My first love is words and making them meet in an unforgettable image. Unforgettable. That's the word.
I've held executive positions in communication since 2004. At Arcay Communication (now BCW) I was an EXCO member with responsibilities including client service and new business pitches. During this time, I worked on projects with the Bishop T.D. Jakes, Coca-Cola, Government Communications and Information Services (GCIS), and McDonald’s South Africa.
As a consultant, I was the Head of Content for a Deloitte team responsible for communication of the BHP Billiton demerger project which formed South32.
What else may be useful experience for you?
I was the Client Service Lead for the Ebony+Ivory team for LATAM Airlines in South Africa. Steering a team of through the line (including PR, event management and online travel trade training) specialists to launch the airline to the trade in three weeks. The team was responsible for high-pressure Day One delivery and post-launch profiling and advertising of the airline. Work included changing the way travel professionals experienced roadshows with an experiential in-cinema, speed dating three-city roadshow.
I was the Client Service Lead for the integrated advertising agency on the TransUnion account with content and copywriting included in my portfolio. Work include TV commercials, radio, social and paid media, and internal communication. The animation done for four 20" commercials was recognised by the Chicago leadership of the credit bureau.
RUPERT & ROTHSCHILD
Brand event - Narrative
Agency: Razor PR
RUPERT & ROTHSCHILD
This document has been drafted for internal purposes. It has been prepared to guide copy and conversations around the Rupert & Rothschild event and to articulate the motivation behind the creation and hosting of Making Moments: Fireside Conversations.
Making Moments:
FIRESIDE CONVERSATIONS and the “simplicity of three”
Gather with us for unforgettable Fireside Conversations.
Immerse yourself in inspiring South African wisdom & strength in business and purpose ------------------- shared through storytelling around a fire, with you.
Rupert & Rothschild presents the 2nd edition of Making Moments. Themed Fireside Conversations, the storytelling session is sparked by the desire to reflect the creative resilience we see in South Africans who have succeeded in business. These are entrepreneurial heavyweights whose brave and bold journeys make us believe that we can achieve our own aspiratIons, and their brands and trademark spaces are favourites for us from fine arts expression to décor and design.
They are creative revolutionists with pursuits of purpose, just like you. What can you expect at our business event?
Sharing knowledge, sharing wisdom, and sharing your success.
We believe that we create meaningful moments when we connect as South Africans. In this edition of Making Moments, we tap into the ancient way of storytelling around the fire as we look forward to learning home truths of wisdom gained on journeys of purpose - shared by those with the flame of can-do courage.
Making Moments: Fireside Conversations is:
an expression of South African determination -------------------
and belief in business aspirations,
a celebration of creative courage -------------------
and an experience of shared tales of focus through passion, dedication in partnership and power through perfection.
All shared through storytelling around a fire, with you.
So, draw near and pour yourself a glass of Rupert & Rothschild.
This is a moment to be made.
As you gather with us for unforgettable Fireside Conversations.
Why are we hostIng this session?
The event concept was created to connect like-minded individuals and business heavyweights. Our brand experience encapsulates real life storytelling of those with a quest to build a meaningful legacy and those who bravely share not only their keys to success but their trials and tribulations, with us.
The intimate and informal business event is also a celebration of what we at Rupert & Rothschild call “the simplicity of three”. We believe that there is magic in the number “3” which you can see and sense in our own story of purposeful dedicatIon to three signature wines.
In this session, new inspiration will flow from the “simplicity of three” through:
1. Our three wines: Carefully curated and crafted to be a collection of three outstanding wines, each one offering unique enjoyment.
2. Our three conversationalists: Chosen with care as their paths ignite the imagination, for inspiratIon. They are Mandla Sibeko (Director of FNB Joburg Art Fair) and Chris Weylandt (Founder of Weylandts), rounded off with a feature performance by Muneyi. All three are household names who seek to uplift and grow South African style and society.
3. And you: Life-learnings and experiences from your business journey add more inspiration to our Fireside Conversations.
There will be art, there will be networking, there will be music, there will be fine wine and there will be compelling conversation.
And of course, there will be new moments made.
warner bros.
Long-form and editorial content
The Agency: BCW
In brief
BCW is the PR partner to Warner Bros. and I was contracted to write monthly pieces for its Cartoon Network and TNT channel programming.
My contribution
Creative writing for TNT and Cartoon Network (PR – consumer/entertainment).
Sample piece (others available on request)
Girl Power Go!
When the going gets tough, the girls get going! This Women's Day line-up is action and superhero packed with Girl Power Go! From a crazy girl’s night out with Starfire and Raven in Teen Titans Go! to your favourite sisterhood DC Super Hero Girls tracking a mysterious warrior, powerful women are the stars of the channel. But great powers don’t only come from super abilities. In The Amazing World of Gumball, Anais must face her bully and in Craig of the Creek, Kelsea faces a terrifying quest. Will they stand up to difficulty and danger? Also stay tuned for the great finale with the Lego DC Super Hero Girls: Super-Villain High movie, where the girls discover a new high school for supervillains and must rescue the students from their own fate! Ready, steady and go for this stunt full of punchy pep talk for girls, only on Cartoon Network Africa.
Tune in: Tuesday 09/08 @ 09:55